Bachelor of Business Administration (BBA)

Academic Structure

The three years self-finance regular BBA is recognized affiliated to Uttarakhand Technical University, Dehradun. Institute aims to creating young people with professional, managerial skills with determination. ICM is committed to trigger them off to become Managers. The curriculum of this course introduces the students to the fundamental concepts of various field of Management i.e. Finance, Personnel, Human Resource, Economics, Marketing, Computer Application, Cooperative Management & Rural Development etc.

The pedagogic approach foolwed by the resource group is classroom lectures, seminars, discussions and application of the knowledge gained through case studies and live projects in the corporate. In this way, student’s knowledge is reinforced by the right attitude and the right skills as they come face to face with the contextual setting and information in adequacy and characterize business problems.

Specialization in BBA

  • Marketing Management.
  • Human Resource Management.
  • Cooperative Management
  • Financial Management.
  • Rural Development